The official emblem of Beijing 2008 entitled "Chinese Seal-Dancing Beijing" cleverly combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure running forward and embracing triumph. The figure resembles the Chinese character "Jing", which stands for the name of the host city and represents a particularly significant Chinese style. The artwork embodies four messages:
* - Chinese culture,
* - the color of red China
* - Beijing welcomes friends from all over the world
* - to challenge the extreme and achieve the perfect and promote the Olympic motto of "Citius, Altius, Fortius (Faster, Higher, Stronger).
The five mascots are officially called the Fuwa. They are Beibei, the fish; Jingjing, the panda; Huanhuan, the Olympic flame; Yingying, the Tibetan antelope; and Nini, the swallow. The first syllables from their two-syllable names form a line that reads "Beijing Huanying Ni", or in English – "Welcome to Beijing". The mascot’s colours were chosen in line with the colours of the Olympic rings.
In the ancient culture of China, there is a great tradition of spreading blessings through signs and symbols. Each of the mascots symbolises a different blessing and will honour this ancient tradition by bringing their blessings to the children of the world. Beibei represents the blessing of prosperity, Jingjing the blessing of happiness, Huanhuan the blessing of passion, Yingying the blessing of health and Nini the blessing of good luck.
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